Essay --

This part discusses the key findings found in the previous chapter and relates in to the literature review section of this question. All of the research objectives were met and research questions had defined conclusive answers. The information gotten from the questionnaires appears in a flow linking all research objectives together and answering all research questions which will be discussed and analysed at a lower place unrivalled after the other. Objective 1To understand innovation and how its absence seizure drop deads to the failure of businessesInnovation is a change in technology, source of organisational renewal & growth and the primary source of competitive advantage (Porter 1990). caput 10 & 11 gives us some understanding of innovation and foreland 7 & 8 gives leads on how lack of innovation can lead to business failure. Questions 10 required respondents to say the propose direction they call in innovation should be directed to. 17 respondents were of the opinion tha t innovation should be inspired from employees and those at the bottom of the organisational hierarchy because they are in eternal discussion with customers. Those at the bottom similar employees at the customer gain know a lot more about customers needs, wants and complains compared to the knowledge top heed has about customers. 3 of the respondents were of the opinion that management has more experience, exposure and business knowledge as compared to lower level employees and so should influence innovation and then get employees execute it. This antenna is usually not the best because management are not in direct contact with customers and so influencing innovation will be like dictation what employees should offer customers. 26 respondents said management should influenc... ...they want to pioneer because the goods and/or values they want to produce are for the customers. If management innovates without customers consent, they may manufacture something customers dont wa nt and they product and/or service will not be accepted which will mean weakened resources producing them. Despite the important role customers play in innovation, famous leading like Steve Jobs of Apple and Henry Ford of Ford dont see the importance of taking customers opinion into experimental condition when innovating. Question 9 asked whether customers should be taken into consideration when an organisation wants to innovate. 72% of respondents strongly agreed that customers should be considered, 26% agreed, 2% disagreed and no one was neutral or strongly disagreed. This study proves that customers are a racy part of an organisation especially when innovation is concerned.