How Thorpe Park markets Swarm Essay

One of the techniques employ by Thorpe lay to market their rides is influencing buyer behaviour. Influencing buyer behaviour is when businesses change things close to their product to try and get customers to purchase their product or service. For practice session Thorpe jet whitethorn lower their prices during the autumn because that is when their repeat purchase declines. This may encourage customers to go because Thorpe leafy vegetable usually doesnt sell their tickets at this price they will analogouswise know that they are getting a good deal from this because Thorpe ballpark is actually worth more than that.Thorpe Park could also influence buyer behaviour through with(predicate) exploitation reputation endorsements by making the bag pose pay heed fun, cool and gratifying place to go, by doing so they are piddleing up their score image as well. This may influence consumers and may draw them to the park because of the way Thorpe Park has presented themselves thr ough their brand image. Another technique which Thorpe Park could use to market their product is brand building. Thorpe Park could build up their brand so that they can get more customers by using celebrity endorsements.For example they could give celebrities free tickets to Thorpe Park in rally of them promoting and telling stack how amazing the rides are etc. Once people hear and see how amazing Thorpe Park is, Thorpe Park will blend in to see more people coming to Thorpe Park. This will help them build up a good brand image because of the popularity of the celebrities. Thorpe Park could also use celebrities from well-known movies or programmes to influence buyer behaviour and fix a certain brand image which allows Thorpe Park to have an heart on consumers choice.Evaluating the techniques I will be analysing the way Thorpe Park uses colours, sounds, duration, ability to target market, message and reference to product in their list to build up their brand also influence buyer behaviour. Ill be ranking in the order which I think Thorpe Park uses best in their advert. Colours 9/10 Sounds 8/10 Duration 10/10 Message 8/10 faculty to target market 7/10 Reference to product 7/10 1. Thorpe used colours really well in their advert, they make it link to their theme.They used dark/ greyish colours to create the sense of humour and tension in their advert. This enabled the listening to watch it and question whats passing to happen next. Its important for Thorpe Park to be successful in this area of the advert to have a successful campaign if not the businesses advertisement wouldnt be worthwhile and have no stamp on the business by not increasing sales or visitors. 2. Ability to target market is would be no. 1 because they used young people a lot in their advert which is who they are aiming at.They also made the advert appeal to their audience. For example when the swarm goes through the billboard and boy is screaming it makes the ride look scary because it s eems like youre going to crash and seeing that adrenaline and scared look on his face may convince them enough to try egress the Swarm ride. 3. Reference to product will be in foster place because theyre main focus is to promote the ride and they necessity to give the audience a visual image of the ride so they know what they are going on.However others may say thats not how Thorpe Park looks when you get because theyve exaggerated the scenery to go with the theme of their advert. 4. Duration is just the right length because of Thorpe Parks target audience (teenagers/ young adults). The advert is short and to the point. If the advert was longer, the audience may not pay attention as they are easily distracted. However the rootage is a 5. The message is very clear to the audience.The message tells the audience that it is a thrilling but fine ride you dont indirect request to miss out on. It also gives you a bit of history on what the ride was based on (alien invasion). They deli vered the message well to their audience so it doesnt leave them guessing what was this about? 6. I think the music in the abideground worked well in certain areas. For example when hes taken on the ride the rock music flora well with it but I think near the end they shouldve brought back down to the tensed music in the beginning.