Australian Export Opportunities to South Korea

Australian Export Opportunities to conspiracy Korea Hasting Helical Francesca Carolina Moorage Ash Jane decorousness Cindy Guan Sophia Alai Introduction Where once, the southwest Korean federation solely relied on the produce of their countrified as a source of goods, they be slowly turning towards imports from other nations, much(prenominal) as Australia for their goods and services. Australia is renowned for their agri pagan excellence, and thusly has become a major exportinger of nourishments to sec Korea. In this essay, discussions about how southwestward Korean refinement whitethorn bewitch the disposition and the sessions made in impresss to nutrient consumption.Additionally, the theories of family and well-disposed influence of Australia and sec Korea will be applied, with an aim to reveal possible opportunities for the South Korean diet perseverance to just improve its standings in South Korea. Family Family is iodine of the most important aspects in c arriage for South Koreans. The Korean community is well-known(a) for their overlarge and tight knit families, with an come of 2. 97 per discussions per ho go forhold, in comparison to an validation for Economic Co- operation and Developwork forcet (COED) amount of 2. 63 in 2009 (COED, 2010). This is nearly ascribable to the high level of multinationals families in Korea.Many Koreans regard the well- universe of the family, as a whole, more than than important than that of individual members (ANTA, 2013). Food is to a fault a predominant feature in the Korean culture they lots gather around for extravagant feasts with family and friends, especially on occasions much(prenominal) as hot Years and Christmas. Therefore providing food to the family of the dress hat quality is a high precession need. Traditionally, men of the South Korean clubho go for ar the bread masters of the family, while women tend to gruntle at home and take cathexis of family matters. The female employment rate in Korea, at 52. %, in 2009 was below the COED add up of 59. 6% (COED, 2010), whence reflecting the homemaker bureau that women play in the family. In the look of the developed countries club (COED), South Korea is considered a arbitration, and despite the public policies that still extend the patriarchal family system, the sex ratio (number of boys per speed of light girls) has been remarkably decreasing in the snuff it two decades. It seems that the drop in son preference was triggered by normative changes in the society, in comparison to individuals whose socioeconomic resistances had changed (Chunk & Guppy, 2007).Therefore, a strength betoken grocery for women a rebels. At this rate, there is a strong chance that more women in the South Korean society. Gender takes the centre stage of legion(predicate) brand narratives. Researchers conducted in Australia and New Zealand render that the female partner/wife is mostly involved in the finis devising p rocess (Coffman et al, 2010). Keeping young single/ married couples in perspective, marketers who used to target men are now targeting women through and through meaner of educating them about the importance of eating healthy, ND family well-being.For example, introduction of nutriment Pepsi or feed coke, was made to attr incite men towards diet soda, so that they could monitor their kilogram calorie intake. that this claimed to be unsuccessful. To the contrary, when women were targeted towards consuming lower calorie drinks like Dry. Pepper Ten, Pepsi Max, Coke Zero, and so forth , it was observed that women were the major consumers, and they religiously spurned the nonion that diet cola was for men and that its not for women. (Avery, 2012) loving Influence Social influence selling is composed of a combination of the use of kindly media ND the day-to-day interactions consumers go through which may impact grease ones palms decisions made by buyers (Murray, 1991). Social med ia plays a large piece in influencing consumers, as content created by everyday quite a little is readily ready(prenominal) online through blobs, forums, websites, inciteionate networks and flogs. Egg harvesting reviews on Youth. Consumers can also be influenced by their everyday experiences and interactions with different people through pipeline communicating, viral trade and buzz agents.Word-of-mouth communication is the result of consumers manduction information and personal experiences of products purchased tit friends, family, colleagues etc. This is one of the more rough-and-ready slipway of market as potential buyers are more likely to trust a sloshed acquaintance over an publicizing (Longer, Henning Weidman, 2013). Word-of-mouth communication has dramatically increase over time in Australia with the use of social networking sites such as Faceable and Twitter.However, Faceable is not the social media site that is most favorite among South Koreans as it has simply 3. 6 million users. The most popular social networking site in South Korea is Keyword, which has 19 million unique visitors every month and generates 1. Billion views. Viral marketing is a combination of word-of-mouth communication and social media. This form of marketing is referred to as good because once released, the information spreads like a virus to a large audition in a relatively baseborn time frame.It provides an advantage for mass communication through social networks. As homogeneousness is the main focus in South Korean culture this would largely affect the social influence on consumers and potential buyers, as the need for homogeneity would throw out and friends. The world(a) populations need for homogeneity diametrical with the powerful LOL of social networking will therefore result in viral marketing being a very effective meaner of socially influencing consumers in South Korea (Lee & Trim, 2008).However this regularity would probably not be as successf ul in Australia due to the general culture being one that favors individualism and uniqueness as opposed to the supposition of homogeneity, which is more widely accepted in South Korea. Buzz agents are consumers recruited by companies to aid in promoting their products. These agents endorse various products by encouraging other consumers to purchase certain products while out on shopping trips, by suggesting which products shop winner should carry that they do not already stock, and by taking certain products to large gatherings in rate to promote them to a large audience (Coffman et al, 2010).This would be more effective in South Korea than Australia as the Korean culture embraces family and attachment, and South Koreans often host large gatherings for family and friends which can act as a platform for word-of-mouth communication as well as marketing via buzz agents. Export Opportunities Up to 70% of South Koreans food essential relies purely on imported goods (Food Business, 2011). payable to a large focus on the wellbeing of Korean consumers, the organic food industry has seen a abundant issue in South Korea (Mackinac, 2006).Consumers are concerned in purchasing organic Australian products as they are perceived to be of high quality and prophylactic for consumption, so far should be reasonably priced in cabaret to check interest in Korean consumers. Haiku Australia successfully landed their biggest export deals to find for Australian-made organic retail goods to Korea, exporting a three hundred thousand dollar sign shipment of organic Someone noodles ( drop off, 2009).Recent changes in the food sector has seen a rise in the mount of consumer groups who take into rumination the regard and quality of organic food when they are purchasing or prep meals (Food Business, 2011). The gradual development of the Bilateral resign Trade Agreement alongside a large and yet growing beseech for organic products is seeing that Australia has more opportun ities to export food to the South Korean region, where brass regulations are wide barriers for Australian exporters (Mackinac, 2006).Produced from high-quality wheat, Haiku Noodles Australia is an passing successful exporter of noodles. Currently, they export a corking amount of their goods o Korea with a command from Sarah Woodward stating that the organization received accolades for securing Australias largest export hostelry for organic retail products (organic Someone noodles) to Korea (Wallboard 2009 24).Success came upon the beau monde as they assured their Korean consumers that their noodles were produced Without the use of chemical pesticides, herbicides or insecticides, food additives or genetically modified ingredients, creating a percept in the consumers mind of clean and safe food (Holstein 2012). Companies seeking the food industry in South Korea redeem great opportunities stressed, especially when taking a close look as dietary demands (Archives of surgical op eration 2004).This trend has seen opportunity arise in meat, dairy and processed product food sectors (Holstein 2012). Additionally, as South Korea has such a low self- adequacy rate in regards to food production, of only 26%, it is clean-living to assume that a nation with such self-sufficiency rates rely on other countries with a high self- sufficiency rate to supply to provide products for their country (Holstein 2012). Although are attractive opportunities that are in this market, there are also barriers hat make it challenging to penetrate the market in South Korea.Such barriers include stringent regulation that South Korea has concerning organic documentation (Mackinac 2006), although this is seeking to be maintained with the Gaillardia Governments efforts of negotiation with an aim to equalize the prospect of Australian companies exporting to Korea in order to be at the same standard and paper as its greatest competitors, the United pass on and Europe by developing the Korea- Australia Free Trade Agreement in 2011 (Department of unknown Affairs and Trade 2011).Networks with Korea will wherefore be developed, maintained and threatened (201 1), including the reanalysis of set regulations concerning export tariffs (ITS Global et al. 2008) South Korean life revolves mainly around family, being an important aspect of ones life. It is a cultural aspect of a Korean family to have the father to be perceived as the breadwinner for the family. It is essential that Australian companies wishing to export deliver products that are not only of high quality, but satisfy the family as a whole rather than upright the individual consumer.Marketers also need to keep in mind the collectivist culture of South Korean families and consider it as a social unit. (Choc amp Yon, 2001). A company can create the acquaintance off family meal whilst looking at marketing strategies and campaigns. Social influence plays a portentous role on the purchase decision made by co nsumers. In order for an Australian company to apply this surmise into their exporting endeavourers could apply in their marketing technique by changing the image of their product.As the perception of organic food changes and becomes more desirable, people tend to agree with the opinions and longing of people around them. Creating a openhearted brand allows for consumers loyal to your brand influence potential consumers around them. Conclusion being a collectivist and family-oriented society, there is huge potential in the South Korean food industry for Australian exporters. South Koreans are increasingly becoming sensible of the benefits of healthy eating, and providing that to their families and friends.