Creativity and Creative Industries

Creativity and Creative Industries Introduction: Creativity and creative industries Creativity can be referred to as developing of a new substance that has never existed; it could be a solution or product. Creativity occurs if one invents something new that has never existed, or if it exists elsewhere, the creator is not aware of it.Advertising We will write a custom essay sample on Creativity and Creative Industries specifically for you for only $16.05 $11/page Learn More Creativity can also refer to a new process of tackling something or inventing a new idea. One can also introduce an existing product into a totally different market. With the emerging technology, upcoming industrious people are able to create their work and hence establishing outlets for their creativity as a way of promoting and distributing their creative work. The creative industries may include design, architecture, writing and publishing, music, photography, and performing arts. The screen production such as in the tel evision is inclusive. Hence, creative industries are economic activities that concentrate on the generation of knowledge and ideas. These industries are usually as a result of an individual creativeness inclusive of talents and skills (Queensland University of technology, n.d). Nevertheless, the creative industries contribute widely in a country’s economy due to their uniqueness in their operations, thus attracting many clients from within and abroad. Creativity yields creative industries, which in turn lead to employment, growth, and development in a country. Hence, creative industries contribute to gross domestic product (GDP), in distribution term and job creation (Henry, 2007, pp 9). To build creative organizations, knowledge and leadership is required; therefore, the presence of an ideal leader is important. This is a person who has the capabilities of spotting an idea that suits well with the needs of an organization.Advertising Looking for essay on business ec onomics? Let's see if we can help you! Get your first paper with 15% OFF Learn More He is an entrepreneur who finds ways of selling and guiding his/her through implementation. He is however conscious of how his ideas can be affected by contradicting actions of managers who are not keen. However, creativity is challenged by several factors, for instance, it is not easy to demonstrate the value of a new service or product that is not in existence. New ideas may be threatening to the existing market; nevertheless, if they sail through, developing of these ideas in to tangible products may be an easy task. There are a number of factors that an ideal leader should consider including the surrounding environment, which must promote idea generation. Scanning for new opportunities should be done continuously by clarifying the emerging problem. Practical techniques should also be implemented to encourage the generation of new possibilities. When the idea is finally implemented , a follow-up should be done regularly to ensure that the idea follows the right track (Arnold, 2010). Creativity can fall in many categories, for instance, the private health sectors. In is evident that private hospitals have more medical facilities as compared to public hospitals, which are limited to facilities. This is most evident in developing countries where a patient has to be referred to a private hospital to be attended. This may be due to the fact that a certain machine is only available in a certain private hospital. The profound point here is that, the management of such a hospital thought through how to attract patients or gain fame as a hospital. They then opted to import an expensive life saving machine form abroad, after surveying and discovering that such a machine does not exist in any of the hospitals in that country.Advertising We will write a custom essay sample on Creativity and Creative Industries specifically for you for only $16.05 $11/page Learn More Such an idea changes the lives of many people in the society, from the patient to the new employees / experts needed to operate the machine. Another example could be establishing a borehole in a community that has scarcity of water and by use of technology, pumping the water to taps. The business can decide on how to charge for the water service, thus making a community’s life easier and at the same time making money. Creativity is what gives sight to the blind, and what provides a better heart to the children with a heart condition. Through creativity, these surgeries are innovated, studied, and taught to medical specialists such that, when they perform the surgeries, they are a success. Therefore, everything in our lives revolves around creativity, which develops into ideas that form creative industries that deal with different products and services. Hence, creativity has contributed greatly to the community in that, it provides quality life for people in the society, and this is evident through a number of creative industries that surround us; architecture, designs, advertising, software, publishing, internet, electronics, infrastructure, among others. With technological know-how, our live move a little fast, since we no longer have to send an urgent letter via post office that task can be completed through an instant chat message or through yahoo-mail or face book. Despite the importance associated with creative industries, the cultural industries are also of benefit to a country such as the museums. However, it is due to their tradition state probably shuns visitors away; nevertheless, creative industries can boost such industries technologically to revive their fame.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The creative industries can also contribute to the cultural industries via architectural services, thus improving the outward image of these heritages. The internet has emerged as a result of creative industries, with its presence tasks are completed faster and communication is much easier due to the social clouds like facebook, my space among others. Information can also be acquired fast due to the search sites such as; Google, wikipedia and yahoo among others which can be referred to as information clouds. With the emerge of cloud culture, the internet has enabled exchange of information through chatting which enables one to express themselves and understand other peoples culture through interaction with other online communities. Culture gives us a sense of belonging and identity and hence through sharing of information and interaction, through clouds such as facebook, twitter and my space among others. Knowledge is the key to success, since it is through knowledge that one can be able to develop a generated idea. However, according to Arnold (2010), creativity may be faced by obstacles if the organization’s culture, does not entertain new ideas, but instead it criticizes them. Management may not be willing to take risks, thus hindering implementation of ideas. In organization where workload is routine and unrealistic expectations are required, it proofs difficult for the creativity to occur, since employee are always occupied with work. New Zealand’s creative industries According to a journal by Fritsch (2008), creativity is seen as a process mostly, other than a product in the earlier years, people used their own skills and to expand. In addition, with the presence of creative process, it leads to creative production and if creative output is emphasized, definitely a creative outcome results, hence leading to an economic success. The creative industries in New Zealand lead to the creation of goods, services, and knowledge in the textile, des ign, fashion, production, art and even in the photography sector. According to Grants et al (2009), the New Zealand creative industries led to 121,000 jobs in 2006; nevertheless, this sector led to increase of incomes, such that, as in 2006, the employee earned about $52,000 per year. A community creates a relationship that encourages the exchange of ideas and risk taking in a business environment. Nevertheless, the relationship in creative industries included a number of elements among them being an idea, which resulted to a process, experience, innovation, and collaboration. Creative industries are a part of Auckland, which is in New Zealand. According to Bruin (2005, pp 143), the creative industries in New Zealand are well acknowledged since it is believed to be a major contributor to the country’s economy. The New Zealand film industry is an example of a creative industry, which has over the years, attained recognition internationally by participating in movie production. For instance, the return of the lords, the whale rider, resulted to winning of an award like the Oscar for the actors, directors, screen artist, and digital animators in 2004. Due to technology, New Zealand has special effects on their productions, hence producing awards of this approach are evident in the innocentive company that broadcasts scientific questions for scientists to solve. Thirdly is the peer-vetted creative production approach, that is applicable in cases where no right answer exists thus, the online community task is find an answer that will respond to the customer’s tastes and preferences. Threadless is one of the companies that use this approach, where assigns a t-shirt design competition to the public. The distributed human intelligence tasking is the final approach, which is used when human intelligence tasks need to be tackled. Crowdsourcing organizations normally apply this approach when a lot of labor is required to organize piles of information in a p articular systematic way. Hence the crowdsourcing organization distributes the data online for the online communities to handle it. Amazon mechanics Turk is a company that allows organizations to hire an online community that can perform human intelligence tasks. However crowdsourcing faces critiques on its functionality, people tend to think that crowdsourcing organizations exploit an individual’s talent for the organization’s benefit; however, the online community participates willingly without being forced to and if any of their ideas win, they are then rewarded (Braham 2011, pp 6). The interaction between the creative industries and the cultural industries Creative industries are yielded from cultural industries. The difference is that the creative industries trend with up-to-date technology as opposed to the cultural industries. The cultural industries emerged in the early years and even then, people were creative as they are today. The creativity within culture i s evident in the way crops were grown from sowing seeds, and meat products were extracted from rearing animal, while wood was retrieved from growing of trees. Therefore, culture mostly relate to the past activities. Some of the cultural industries include broadcasting, internet, music, publishing, advertising, and even marketing industries. Some of the cultural products like the theatres have been modernized to big screen cinema, and in homes, the televisions are used to convey messages. Nevertheless, cultural institutions like the museums are present, thus portraying the past years of culture through exhibition of the old culture and traditions. Such cultural industries normally contribute to the economy of a country via tourism. Creative industries can be seen as a part of the cultural industries, since some cultural industries can be said to be creative in nature. The interaction between these two industries can be seen in this example of the music industry; a songwriter is the o ne who generates a unique idea of a song, â€Å"which is performed by artists in recording studios, then modified and produced by engineers, and then reproduced, marketed and distributed by record labelsâ€Å" (Brabham, 2008). Nevertheless, technology has contributed to creative industries due the easy accessibility of internet that can contribute to the growth of an idea, because of research. However, in the case of music industry where music is recorded on CDs and MP3s nowadays, they are also prone to creative destruction like piracy, thus interfering with the original targeted sales, leading to losses eventually. Nevertheless, these two industries have their differences, the table below explains: Fig 1: Table illustrating the differences between the creative industries and the commercial industries Cultural industries Creative industries Use low technology in its operation They use high technology, in terms of internet. In case of the museums and art gallery, customers n eeds are ranged a secondary. They target customer needs so as to develop They are not commercial at all. Concerned in innovation and entrepreneurship. They mostly focus on education matters like the museums. Their focus is on knowledge and information, so as to develop unique products. Employees in these industry are academics and artists, They employees here are interested in business and are mostly entrepreneurs. Its employees often have acquired high level of knowledge in academics. Technology is not an issue These industries employ employees on the basis of skills and knowledge. And must be familiar with the demanding technology. The employees’ salaries are usually low, since most of their work is based on interest. Employees in this industry are rewarded via money and reputation. The profound point here is that, the creative industries are privately funded and are modernized in contrast to the cultural industries, which mainly belong to a state and are tradi tion-based. Nevertheless, the main challenge that face the creative industry is mainly uncertainty in demand, because the goods produced depend solely on the preference of the customer, therefore, rendering it difficult to estimate the sales to be made. Hence, their main aim is to satisfy a customer, thus hoping that their products will be identified by the customers. Employees in such companies attribute their work to quality of what they produce, since the aim of creative industries is to maximize on their profits. However, product of creative industries differs in terms of quality, symbolism, aesthetics, and styles associated with the product. These industries work against time and therefore must comply with the time given. This usually applies to even their staff. In addition, their products are usually durable, such that they can be used repeatedly; an example is a video game (Puchta et al, 2010 pp 32- 35). Creativity contribution to the cultural industries Cultural industries can be enhance in a creative approach, for instance, by use of architecture and design whereby, through creativity, outstanding buildings can be redesigned and developed, thus emerging as unique and enhance their appearance; this can apply to museums. Secondly, the cultural industries should aim in adopting a creative approach in the marketing and branding area so that they can achieve a competitive advantage, hence be in a position to compete at global level, and even attract local tourists. The cultural industries should be able to embrace technology in their operations, thus being at a competitive advantage since they will be advanced technologically. The lack of commercial experience by the cultural industries, hence the creative entrepreneurs can assist in commercializing these sectors. The goods and products of these two industries vary in terms of ownership. Cultural industry goods are usually state owned thus described as the public goods, which are run by non-profitable org anization, while the creative industries are privately run and their good and services are marketed and distributed to convenient customers. In addition, these industries have to be at a competitive advantage in order to survive in the competitive market. According to Smith (2009, pp 153), the main reason why cultural industries are no longer a concern for visitors is because they seem old fashioned and less fun and attractive, hence people prefer visiting the cinemas, and watching soap operas on the television as a way of spending their leisure time. However, if these old heritages were renovated and a state of modernity is installed, then they would receive many audiences, not only for educational matters but also for leisure purposes. Conclusion Creativity is the source of developments across the world, since it leads to a creative society, which also yields to a creative economy that generates huge profits for its country, and in return provides of job opportunities and developm ent in the society. Without creativity, human beings cannot survive, thus thinking out of the box is what makes nations develop and earn profits. People’s living standards also improve due to creativity, since new source of incomes develop thus providing employment to the society; thus, a relationship between creativity and the society is build. Creativity is however, a major competitive factor in a country, due to the inclusiveness of technology, which is also a key to competition that may positively or negatively affect a product. Since creativity depends on one’s skill or talent, it literally affects the process of production. Creativity yields to external and internal benefits such that the external benefits are evident as an innovative idea while internal benefits of creativity are evident in job satisfaction and a person’s well-being, hence, these factors should be encouraged in organizations. Nevertheless, creativity should be incorporated to the cultural industries to develop them technologically such as good infrastructure, which could include wireless internet in public buildings. Crowdsourcing is evident in creative industries whereby tasks are distributed to the public for experts to tackle them. This practice is very efficient since the crowdsourcing company generates a variety of ideas and chooses the best among them. Though crowdsourcing is criticized for exploiting the community’s ideas, an organization benefits fully from this process and the winning idea is rewarded. The internet has brought about easy accessibility to information and communication has been made easier, effective and fast, thus yielding to many clouds in the community. Cloud culture for instance is a way in which different culture may be expressed, however cloud culture can only contribute to creativity if people are willing to cooperate, share and create information. Culture provides a sense of identity to people while creativity contributes to gr owth as culture stabilizes the society. It is however clear that the internet has benefited the world and made life easier. References Anon. 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