International Business Project Essay Example | Topics and Well Written Essays - 1750 words

International Business Project - Essay Example Recommendations are given at the end on the viability of the business opportunity. As this project is on identification of a business opportunity for an American consumer product in a foreign country, it will analyze this opportunity for an American burger chain, The Counter, for its custom-made burgers for the leading emerging market country, India. It will discuss the viability of introducing a yet another burger type, distinct with its unlimited variation range. The Counter’s custom-made burgers are a unique concept in the fast-food chains of burgers because their combination range offered to consumers is quite vast – more than 312,000 – to appease to customers’ taste-buds with their endless range of combinations. The concept is very challenging. The idea itself is innovative in the sense that The Counter dares to give a tryst to new delicacies by experimenting. Their menu offers Build Your Own Burgerâ„ ¢ Sheet, with various Market Selection and Signature Burger/Bowl alternatives in their restaurants (The Counter, 2015). Currently, The Counter is operating from North America, Ireland, and Saudi Arabia, offering various reward points to the member customers on their purchases. Considering the appreciative remarks by the GQ magazine, as â€Å"one of the 20 Hamburgers to eat before you die† and â€Å"Best Burger† on OPRAH ®, The Counter is expanding its outlet numbers all across the U.S. It is the right time that expansion happens further in foreign locations as well of this fast food and quick service restaurant chain (The Counter, 2015). Indian food market although boasts of consumers’ localized tastes but people have a liking for trying brands, and love to taste a range of products at various costs irrespective of the fact they can afford it or not. Most of such people belong to middle class. Incidentally, Indians spend nearly 40 percent of their average household income on food and transportation, while